A product configurator is a feature of the EzyView viewer that enables product personalization. This technology empowers consumers to select various color and material options, creating a personalized product tailored to their specific preferences. As a result, buyers can see their designs come to life with realistic visualizations, making the shopping experience more engaging and intuitive.
With Ezyvue Studio you can easily add color and material variants. The configurator even creates a UI automatically as you build it.
By allowing consumers to visualize products in 3D, businesses can significantly improve the shopping experience. Customers can experiment with different configurations, getting a feel for how the product will look and function in real life. This interactive engagement reduces uncertainty, leading to more informed purchase decisions and higher customer satisfaction.
Research indicates that interactive tools, such as 3D configurators, can boost conversion rates. When customers can see and modify the products they're interested in, they are more likely to complete a purchase. A personalized experience can also lead to higher average order values, as customers may choose to add additional features or upgrades when they see them in action.
With App-less WebAR for Android users with compatible devices, product personalization is available allowing shoppers to try out various product options in their homes.
